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This is a draft of roles and JDs. As it is mentioned in the Intro to MC1617, the roles and JDs might be slightly adjusted after planning. In case you have any questions or clarifications, feel free to ask.

MC team member - general

Reports to: MCP and national assembly

Working conditions: Every MC member is expected to be full-time and live in Bratislava, Slovakia, working on average 8 hours / day.

Time frame: July 1st 2016 - June 30th 2017

Role:

  • host spaces and contribute to co-creation of national direction and strategy

  • deliver national services to support the LCs to create more and better customer experiences that enable leadership development in youth

  • be a role-model in behaviours, values and leadership for the national plenary and the country

JD:

  • take part in all MC meetings and national events

  • deliver MC-LC coaching, incl. FA coaching and LC coaching (not everyone)

  • manage internal communications and network engagement

  • deliver of national conferences

  • national rewards and recognition

  • manage national stakeholders, such as corporate partners, government, foundations, media, etc.

KPIs:

  • % relative and absolute growth in national performance

  • % outreach of AIESEC activities to youth

  • # average NPS in all customer segments

  • % LCs’ satisfaction rate in internal audit survey

  • # average applicants per leadership position

Finance Director

Reports to: MCP

Role:

  • ensure the financial sustainability of the MC team

  • support and advise on financial sustainability of the LCs

  • manage financial processes in order to support growth of the organisation

  • research and recommend possible investments in order to support growth of the organisation

JD:

  • plan and execute MC budget

  • accounting

  • internal audit

  • regular reporting

  • collect and analyse data

  • manage LCVPs commission

  • manage legalities

  • keep overview on national legal changes in cooperation with SG

  • research and submit feasible applications for grants and alike initiatives

KPIs:

  • # EUR profit vs. loss performance

  • % budget plan fulfilment

  • # EUR RSoF growth

  • # internal audits executed

  • # reports created and sent

  • # legality initiatives

  • 100% legal operations

  • 100% SG meetings reported and attended

  • # MC grant applications

  • # EUR MC revenues from grants

Sales Director

Reports to: MCP

Role:

  • increase the national performance and visibility of the AIESEC brand through leveraging corporate partnerships

  • co-create national and local product portfolio to become a stable revenue stream for the MC and the LCs

  • customer relationship management for national partners

  • Alumni relations management

JD:

  • co-create and oversee delivery of CSR sales strategy

  • manage national and potentially local Youth Speak activities

  • leading and managing the MC BD team, overseeing synergies

  • managing key national partners

  • deliver national partnerships

  • managing the relationship with AAS

KPIs:

  • # EUR revenues

  • % revenues plan fulfilment

  • % revenues growth

  • % partners’ retention rate

  • % partners’ satisfaction rate

  • % partners upscaled

  • # total number of partners

  • # calls

  • # meetings

  • # proposals sent

  • # contracts

Sales Manager

Reports to: MCP and MCVP BD

Role:

  • increase the national performance and visibility of the AIESEC brand through leveraging corporate partnerships

  • co-create national product portfolio to become a stable revenue stream for the MC

  • customer relationship management for national partners

JD:

  • co-create and deliver CSR sales strategy

  • manage national partners

  • acquire new partners from high-potential customer segments

  • deliver national partnerships

KPIs:

  • # EUR revenues

  • % revenues plan fulfilment

  • % revenues contribution

  • % partners’ retention rate

  • % partners’ satisfaction rate

  • % partners upscaled

  • # calls

  • # meetings

  • # proposals sent

  • # contracts

Sales Manager

Reports to: MCP and MCVP BD

Role:

  • increase the national performance and visibility of the AIESEC brand through leveraging corporate partnerships

  • co-create local product portfolio to become a stable revenue stream for the LCs

  • support in customer relationship management for local partners

  • customer relationship management for national partners from regions

JD:

  • co-create, deliver and downscale national CSR sales strategy

  • co-manage local partners

  • support acquisition of new local partners from high-potential customer segments

  • consult and advise on delivery of local partnerships

  • acquire new partners from high-potential customer segments in regions

  • deliver national partnerships

KPIs:

  • # EUR revenues - national

  • # EUR revenues - local

  • % revenues contribution

  • % partners’ retention rate

  • % partners’ satisfaction rate

  • # partners acquired

  • # calls

  • # meetings

  • # proposals sent

  • # contracts

TM&LCD Director

Reports to: MCP

Role:

  • ensure healthy and productive membership base in order to increase the performance of the entity

  • create frameworks for MC-LC communication in order to align the strategy and increase the performance of the LCs

  • drive LC expansion strategy

JD:

  • develop and implement a strategy for members’ recruitment, selection, induction and leadership development

  • create national educational cycles

  • manage LCVPs commission

  • co-create frameworks for MC-LC coaching, incl. FA coaching, LC coaching and internal comms

  • lead expansions in cooperation with LCs and external stakeholders

KPIs:

  • # productivity

  • # of new SUs / IGs / LCs

  • % growth in absolute number of members

  • % growth in retention rate

  • # TXP NPS

  • % contribution of expansions to national performance

Marketing Director - B2B

Reports to: MCP

Role:

  • responsible for Attraction and Consideration phases of CF

  • invent and further develop B2B pull strategy in various customer segments (companies, schools, NGOs, etc.)

  • provide B2B customer experience areas with support in terms of materials, content, communication strategy, etc.

JD:

  • lead B2B corner meetings in order to align sales strategy

  • execute customer interviews to achieve product-market fit in high-potential B2B segments

  • pilot B2B pull strategy in new channels to increase the sales capacity

  • create materials for online and offline channels to support the sales process

KPIs:

  • % relative and absolute growth of leads in attr. and cons. phases

  • % conversions according to CF

  • # leads generated from online and offline channels

  • # average NPS in B2B customer segments

Customer Experience Manager - Organisations

Reports to: MCP and MCVP B2B

Role:

  • responsible for Value Delivery and Brand Advocacy phases of CF

  • oversee execution of Attraction and Consideration phases of CF

  • improve and further develop B2B push strategy in customer segment of schools, NGOs and other institutions

  • ensure strategy implementation on a local level

JD:

  • track experience delivery of LEAD and S&S frameworks

  • upscale and further develop national product portfolio

  • push strategy - calling, meeting, follow-up, alt. promotion

  • collect and evaluate data, create project reports

  • manage international relations

  • manage LCVPs commission

KPIs:

  • # outreach of AIESEC projects to youth

  • % relative and absolute growth in Completed

  • % relative and absolute growth in Approved

  • % relative and absolute growth in Realised

  • # Accepted

  • # packages sold

  • # applicants for projects

Customer Experience Manager - Companies

 

Reports to: MCP and MCVP B2B

Role:

  • responsible for Value Delivery and Brand Advocacy phases of CF

  • deliver strategy in Attraction and Consideration phases of CF

  • improve and further develop B2B push strategy in customer segment of companies

  • ensure strategy implementation on a local level

JD:

  • develop LEAD and S&S frameworks for experience delivery

  • pilot various kinds of value propositions to different segments to find product-market fit

  • push strategy - calling, meeting, follow-up, etc.

  • deliver partnerships

  • manage international relations

  • manage LCVPs commission

  • manage national CRM system

KPIs:

  • % relative and absolute growth in Completed

  • % relative and absolute growth in Realised

  • % relative and absolute growth in Approved

  • # Accepted

  • # proposals sent

  • # meetings

  • # calls

Marketing Director - B2C

Reports to: MCP

Role:

  • responsible for Attraction phase of CF

  • oversee execution of Attraction phase of CF

  • invent and further develop B2C pull strategy

  • provide B2C customer experience area with support in terms of materials, content, communication strategy, etc.

JD:

  • lead B2C corner meetings in order to align sales strategy

  • execute customer interviews to achieve product-market fit in high-potential B2C segments

  • pilot B2C pull strategy in new channels to increase the sales capacity

  • create materials for online and offline channels to support the sales process

KPIs:

  • % relative and absolute growth of leads in attr. phase

  • % conversions in attr. phase according to CF

  • # leads generated from online and offline channels

  • # average NPS in B2C customer segments

Customer Experience Manager - Students

Reports to: MCP

Role:

  • responsible for Consideration phase of CF

  • oversee execution of Consideration phase of CF

  • improve and further develop B2C push strategy in customer segment of students

  • ensure strategy implementation on a local level

JD:

  • develop LEAD and S&S frameworks for experience delivery

  • pilot our value proposition to different segments to identify high-potential market segments

  • push strategy - e-mail marketing, LEAD nurturing, meeting, follow-up, etc.

  • manage international relations

  • manage LCVPs commission

KPIs:

  • % relative and absolute growth in Realised

  • % conversions in cons. phase according to CF

  • % relative and absolute growth in Approved

  • % relative and absolute growth in Completed

  • # Accepted

Country Manager

Reports to: MCP

Role:

  • leader - ensure the alignment of the entity to The AIESEC Way, directly support leadership development of MC team and LCPs

  • manager - MC team and LCPs management, legal responsible for the entity, part of a national, regional and global plenary

  • representative - Supervisory Group, government relations, key partners, strategic alliances, media and events

JD:

  • prepare and co-deliver planning, re-planning, quarter review, monthly review, weekly meetings, etc.

  • deliver individual coaching meetings for MC team and for LCPs, ensure alignment with external coach

  • co-manage national legislations, representing the entity in regional and global decision making

  • meet key partners, taking part in strategic working groups and aligning internal follow-up

KPIs:

  • % relative and absolute growth in national exchange performance

  • % outreach of AIESEC activities to youth

  • # average NPS in all customer segments

  • % LCs’ satisfaction rate in internal audit survey

  • # average applicants per leadership position

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Full structure

Yes, this is a "new" structure that you might not be that familiar with. It is based on 2 key teams - sustainability team dealing with internal health of the organisation and a customer experience team dealing with various customer segments. To see explanation of the idea behind it, see video or download booklet:

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